These kids may need our help, but they are anything but helpless. This integrated campaign for Dubai Cares helped raise more than $2.2m to support literacy programs in developing nations. 

 

The concept, “I can teach you too”, recognized that the children we wanted to help lacked resources, but they were remarkably resourceful. So we featured them in online tutorials - they taught you one of their skills and all they asked in return was for your donation to help teach them to read.