Designers and other creatives know – having unrealised ideas in your head is both a blessing and burden. They are exciting, sure, but also distracting, annoying, all-consuming, thrilling, terrifying and everything in between. The best way to deal with them? Perhaps turning them into a prototype with ProtoPie. 

 

This idea and film became ProtoPie’s first ever brand campaign. Targeting North American designers, it showed that ProtoPie, homegrown in Seoul, is just at home in the American design community.